Monday, 21 May 2012
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Business Development Manager Job in Dubai, UAE

Education : Bachelors Degree




Experience : 1 - 5 Years




Skills :
Excellent Communication Skills Required
Good presentation and creativity in creating client proposals

Responsibilities :
3 years experience in sales or marketing in a related field in Dubai or Abu Dhabi
Extensive business contacts (media contacts a plus)
Able to hit the ground running
Energetic and Outgoing
Excellent communication skills (Fluent in English required, Arabic a plus)
Highly motivated and able to work independently with little to no direction
Great references and/or portfolio.


In Charge of All the Business Development Activities of the Hospital Network


Brand Promotion


Content Creation & Publicity

a. Developing press handouts and information leaflets for press meets

b. Developing press releases for medical camps, CME programmes, conferences,

etc.

c. Handling advertising and PR media

d. Liaising with advertising agencies for positioning advertisements at vantage

points


Event Management

a. Participating in events that would promote business

b. Participating in and sponsoring of national or international seminars related to the

medical field and related to NU Hospitalsí activities, thus promoting the brand of

NU Hospitals

c. Conducting health care awareness programmes for the public in association with

pharmaceutical companies

d. Conducting medical camps ñ both in-house as well as outside the hospital campus

e. Working in association with pharmaceutical companies for conducting seminars

and CME programmes


Relationship Building with Corporates, Insurance Companies/ TPAs, General

Physicians and the Media

a. Organising meetings with doctors and corporates ñ either through known sources

or through cold calls, meeting and briefing them on hospital facilities, seeking

support from them in the form of patient referrals and including such patient

referrals in our database

b. Organising CME programmes with the local IMAsí and other physicianís and

surgeonís forums to increase the rapport between the internal consultants and

external doctors

c. Coordinating international conferences / CME programmes

d. Starting new marketing activities to increase the customer base

e. Establishing tie-ups with potential nursing homes / clinics / hospitals to maximise

business

f. Implementing various ethical motivational strategies with respect to the referring

doctors in order to encourage them to provide more patient referrals.

g. Empanelling with health insurance companies & third party administrators

(TPAs)

h. Obtaining approvals from government parastatals in order to have NU Hospitals

included in their list so that those members of their staff ailing from

nephrology/andrology/urology-related disorders may be referred to NU Hospitals

i. Ensuring maximum customer satisfaction, and closely interacting with corporate

clientele, understanding their requirements and customising services accordingly

j. Organising medical camps and health talks to create awareness among general

practitioners, the general public and corporates

! Interdepartmental Coordination

a. Coordinating with the Relationship Manager to administer internal marketing

surveys to patients in order to track service levels

b. Analysing customer feedback and coordinating with the Administration

department for implementing the suggestions based upon their feasibility

c. Monitoring the activities of the Front Office department for the purpose of

improving facilities to ensure patient satisfaction

d. Coordinating with departments such as Relationship Management, Investigation

Services, Consultants, etc., in order to generate reports for analysis and

improvement

e. Developing procedures and documentation for health insurance claims in

conjunction with the Finance & Accounts department f. Imparting appropriate training for customer delight, service excellence, etc., to the

hospital staff in conjunction with the HR department

g. Ensuring high quality services that result in customer delight and optimum

resource utilisation for maximum service quality

! Market Analysis & Benchmarking

a. Competitive price tracking from other hospitals and identifying price advantages

and disadvantages on a monthly basis

b. Monthly updates on statistics for Urology and Nephrology across Bangalore

c. Collecting competitive marketing information about competitors and evolving

new marketing strategies

d. Collecting and assimilating a database of specialists throughout the areas where

tertiary care in nephro-urology is unavailable such as Jharkhand, Chattisgarh, etc.


Developing Communication Tools


Marketing Preventive Health Maintenance Programs to Individuals & Institutions


Developing and Implementing New Projects such as New Hospitals / Satellite

Dialysis Centres, etc.


Developing Work Profiles & Daily Work Schedules for Subordinates in the

Marketing Department


Conducting Training Sessions for Departmental Staff to Enhance Skills and

Motivational Levels


Setting up of Information Centres across the Country and in Other Countries to

Increase the Inflow of Patients

 

ArtCats 2.0.4


 
 
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