Friday, 18 May 2012
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Caterpillar Specialist job in Dubai, UAE

Education : Bachelors Degree.

Experience : 1 - 5 Years.

Skills :
Four year degree in Marketing, Business Development, Media Communications, e-commerce or similar discipline strongly preferred.  Will consider a technical education with four plus years of successful applicable experience in lieu of a four year degree.
Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, and industry trends. Strong knowledge of and established experience with display advertising (interactive marketing) and paid search advertising. Google Adwords PPC and Display Certification is a plus.
Strong knowledge of traditional as well as contemporary/online marketing tactics and strategy
Ability to generate high level campaign ideation to meet client goals and objectives and manage multiple projects.
Experience using third party email applications (MailChimp, DoubleClick, CheetahMail, Digital Impact, etc.)
Knowledge of Ektron content management system a plus.
Ability to create google analytic reporting to track website success.
Demonstrated use of social platforms like Tweet Deck, Facebook, Linkedin, AboutMe, Flickr, YouTube and other social media platforms.
Proven success in implementing tactics that resulted in an increased number of sales leads/track able metrics.
Proven track record of developing and implementing e-mail campaigns.
Proven success in use of social media to compliment campaigns and drive leads.

Description : The E-Marketing Specialist will be a critical member of the Marketing team. This self-starter will provide day-to-day support through project updates, web reporting, content accuracy, assessment and readjustment to meet lead generation goals, database maintenance and correspondence.  The primary responsibilities of the position include: Content management and administration for 4 public sites and an internal site, developing /creating & implementing electronic and internet-based marketing initiatives including web-site design, conversion and content, search engine optimization initiatives, on-line advertising, e-mail campaigns and social network marketing.  This position requires experience with online business marketing, campaign management, analytic reporting, content administration, brand management and technical writing.  The person is responsible for driving sales leads through the company's website and increasing website activities aligned with goals.
 

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