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Merchandiser Job in Dubai
A merchandiser is a person that ensures that a product or promotional
product is in the right place at the right time, and in the proper
quantity and quality. Find out about the research that goes into
merchandising with help from a marketing, public relations and sales
management teacher in this free video on marketing jobs.
A 'merchandiser' is associated with the retail industry. The specialty of merchandisers is that they have a great sense of marketing,
promotion and advertising techniques. Imagine that you are window
shopping with a group of friends and you come across a showroom
displaying a lovely dress. You like the dress and walk into the shop to
inquire. The price is within your budget, color of the dress is of your
choice and the store has a stock of dresses that are perfectly of your
size. This chronology of events is not merely a coincidence but works
out because of the presence of a merchandiser.
A merchandiser is an employee of a retail shop who is an expert in
bringing about the chronology of events. Let us again take the above
example. The merchandiser studies the fashion trends and recommends
designs to the purchase department of the store. Next, the merchandiser
analyzes the structure of the market and decides the age group that
would prefer that kind of dress. Then the merchandiser states the amount
of stock that is to be kept for individual sizes as well as colors. The
next major duty of the merchandiser is to set up the whole shop in such
a manner that consumers get attracted to it. The set up of the shop is
also done according to the market trends. In addition to these duties, a
merchandiser also sets the cost bracket for particular goods.
An important step in such a set up is inhouse advertising. When you walk
into the store, you will notice almost countless inhouse
advertisements. The merchandisers generate and copywrite these
advertisements. A more comprehensive definition of a merchandiser - a
merchandiser is a promoter of a retail establishment who attracts
consumers and caters to their demand, thereby maximizing sales.
Education : Bachelors Degree
Experience : 1 - 5 Years
Responsibilities : They
are looking for motivated and talented people who enjoy what they do
and thrive in a commissioned sales environment. If you share the love
for the customers you serve, the merchandise you sell, and the work you
do, this is a place for you to build a rewarding career.
Description :
The job description of merchandiser differs from company to company. It
has been observed that retail industries hire few merchandisers who
usually work in the headquarters and occasionally visit the retail stores
of companies. In some cases, merchandisers need to travel long
distances in order to audit the non-regional and off-shore stores.
The educational qualification of a merchandiser differs from industry to industry. For example if you want to work in a fashion
related retail chain, then you require a fashion designing degree. If
you want to work in a banking or finance retail establishment, then you
will require a degree in finance. In some cases, such as consumer retail
chains or even food chains a degree in marketing or advertising also
works fine. There is basically no hard and fast rule regarding
educational qualifications.
As mentioned above, there are some very versatile duties that a
merchandiser needs to execute. Some important duties that are included
in the merchandiser job description include, tracking consumer demands
and trends, establishing a generalized requirement for stocking,
auditing quality, suggesting changes (changes may be suggested even
before manufacture), setting up marketing mechanism, setting up the
entire shop, improvisations within the shop, auditing consumer response,
improving costing of every product, etc.
These responsibilities are onstage responsibilities, apart from which a merchandiser is also required to keep an eye on the fashion trends,
estimating the entire market and ongoing developments, keeping an
outlook for recent developments in the industry and estimating trend
projections.
Required:
-8+ years experience in an Apparel wholesale environment
-Ability to keep up with forecasting trends in Fashion
-Proactive and enthusiastic attitude
-Remuneration negotiable dependant on experience and suitability.
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Jobs in Dubai