Friday, 18 May 2012
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Art Director job in Dubai, UAE

Education : Diploma.

Experience : 5 - 10 Years.

Salary: Median : $63,750 per year.

Skills:
  • Ability to lead a team of creatives.
  • Solid background in copywriting and/or design.
  • Must be willing to work long hours.
  • Travel sometimes required.
  • Experience with Photoshop, Illustrator, InDesign, Flash, QuarkXpress, PowerPoint and other programs usually required to apply.
  • HTML, PHP and other Web experience is quickly becoming required of Creative Directors.
  • Must be able to manage the creative team from concept to completion of the projects with strong leadership.
  • Knowledge of each step of an ad campaign's process to give creatives direction, work on schedule and meet client's advertising expectations.

Definition : Art directors oversee the artistic design of advertisements and print materials, as well as the filming of television commercials. They are the decision makers who are responsible for the quality of the finished product. The art director chooses a photographer, an illustrator, models, and any props necessary for an ad. If a print ad comes back from the printer with an imperfection, the art director is responsible for retouching it.

In advertising, the art director is not only responsible for the "look" of an ad but is also part of a creative team responsible for developing the very concept. An art director and a copywriter (who writes the ads) may decide on an advertising concept together. Then they determine how the ad will look and what it will say.

To create a "print" ad—one that appears in a magazine or a newspaper or on a billboard—the art director creates a rough layout using a computer. The layout shows where the copy will go, which fonts and colors will be used, and what the picture will look like. At this stage, the layout must be approved by the client. Once a rough layout for an ad is approved, the art director uses all the resources of the agency to produce the finished ad.

Work begins in a large, open work area known as the bull pen, where the art director supervises a team of artists who work up the rough layout of an ad, refine it, and put it together on the computer. Assistants scale photographs and illustrations to the proper size and decide on the typeface. They run the copy and the photographs through the computer programs to create the pages as they will appear in print.

The client's first look at a television ad is in the form of a storyboard—a kind of comic-strip version of the action and dialogue of the ad. The art director draws the storyboard as a model for the filmed ad. Many people help prepare an ad for television. The art director and the copywriter then join forces with a producer, who handles the budget and the technical details. All three choose a director to film or tape the ad. The art director also helps to cast the actors for a television advertisement—they must have the "look" the art director wants.
 

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