Education : Bachelors Degree.
Experience : 1 - 5 Years.
Skills : - Write and evaluate professional quality technical and journalistic content.
- Expert user knowledge of the Microsoft Office products MS Word, MS PowerPoint, and MS Excel.
- Experience with, and practical knowledge of marketing-especially internet marketing, including Web sites, email, B2B, lead generation, lead nurturing, search marketing and direct mail.
- Experience with, and practical knowledge of industry email marketing systems and software.
- Bachelors Degree in Publishing or English or 7+ years related experience and/or training; or equivalent combination of education and experience. Masters degree preferred.
Responsibilities :
- Develops, manages and executes overall editorial strategy/plans within all editorial and marketing-related content to increase reach, readership and generate leads.
- Writes multiple articles, newsletters, blogs, social media posts, webinars and special reports/books in conjunction with CEO and Marketing team.
- Establishes, manages and optimizes internal editorial production schedule.
- Establishes, manages and executes all editorial processes, standards, guidelines and style guides between departments and sister companies to ensure brand consistency, establish quality benchmarks and produce optimal editorial and marketing content.
- Edits all editorial and marketing content/materials to maximize impact and results.
- Identifies and executes upon multiple cross-promotional content opportunities between sister-companies-MarketingExperiments and MarketingSherpa.
- Assists the Director of Marketing, sales and Executive Management in planning, aligning and promoting existing and new products/services via editorial avenues.
- Actively researches viable editorial stories through internal and external resources.
- Actively participates in sister-company events, workshops, webinars and clinics.
- Indirectly manages "editorial" staff including marketing managers, sales and other content contributors throughout organization to gather, write and edit applicable content.
- Actively researches, analyzes and implements new editorial/content methodologies.
- Manages and oversees all editorial department budget.
- Manages 3rd party content creation relationships.
- Audits editorial quality, effectiveness and results applying qualitative and quantitative techniques.
Description : In Touch, an international leader in helping companies optimize their lead generation and nurturing processes to generate maximum ROI, is seeking an Editorial Manager to direct overall content strategy, writing and editing from its headquarters in Minneapolis, MN. Reporting directly to the CEO, the Editorial Manager will be responsible for a variety of content production, management, editing and quality control roles working in conjunction with multiple internal departments and sister-company personnel, to produce powerful content to help generate quality leads, extend brand influence, grow customer lists and increase market share.
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